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Competitive Analysis  Understanding of Competitive Analysis

Competitive analysis is a very important aspect in market research, the fundamental purpose is to get the measure of the competitor's competitive strategy through all available information, thus to formulate appropriate strategy to attack the competitor if find its weakness; or to formulate appropriate strategy to avoid if find its strength. Through competitor's information, the enterprise can carry out market strategy positioning correctly and to better compete with rivals in the market.

During competitive research, Market-Guide will combine scientific model and research method. For a company, its competitive environment is very wide and the competitive factors come from all aspects of the society. Usually include the following:

Competitive

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