Mobile Internet development trend in China
China Internet Network Information Center (CNNIC) data shows that, by the end of 2008, the Chinese mobile phone users have exceeded 640 million, while Internet users access through mobile phone have reached more than 117.6 million. With the increase rate of mobile phone popularity year-on-year, the mobile Internet shows the trend of catching up with the traditional Internet in terms of the scale. It is specifically reflected in:
The frequency of Internet access of Chinas mobile Internet users is steadily increasing, users that access on the Internet through mobile phone several times a day accounted for 34%.
Dating community type of product category has developed rapidly; in the applications of mobile Internet, instant messaging has the highest application rate, accounting for 31.2% overall, the huge user base has established a good development foundation.
Entertainment application is still the mainstream choice for mobile Internet users. Mobile music has maintained a high application rate with about 6.6 million active users. Mobile TV, mobile blog etc. have also become more popular among mobile Internet users with active users about 2.5 million.
Business and education product categories are growing rapidly, especially the mobile WAP-mail business, the total active users has reached about 4.8 million.
Impacted by the arrival of 3G era, a number of traditional big-name Internet companies began to focus on the mobile Internet market, which has greatly influenced the original pattern of the industrial chain C the strong market of the mobile Internet companies is still the areas with technology targeted, such as mobile reading, mobile TV etc.
The development of fixed-line phone users shows a downward trend
In 2008, the national fixed-line phone users reduced 24.832 million; the total number reached 340.804 million. Among them, urban telephone subscribers reduced 16.602 million with total number of 231.995 million and rural telephone subscribers reduced 8.23 million with total number of 108.81 million. Penetration rate of fixed-line telephone has reached 25.8%
The rapid development of Internet users
In 2008, the national Internet users had a net increase of 88 million; exceeded United States and ranked the first in the world with 298 million. Among these, broadband Internet users had a net increase of 110 million, total number reached 270 million, accounting for 90.6% of total Internet users; mobile Internet users had a net increase of 67.2 million with total number of 117.6 million and the number of rural Internet users had a net increase of 31.9 million with total number of 84.6 million. Penetration rate of Internet has reached 22.6%, exceeds the international average (21.9%)
Revenue scale of mobile value-added services market of China reached 125.13 billion
The rapid development of value-added services
In 2008, the basic telecommunication enterprises achieved value-added telecommunication services revenue 176.92 billion Yuan, an 18.2% increase compared to the previous year, accounting for 21.7% of total revenue, which was 20.1% at the end of previous year.
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