2¡¢Research channel and methodology
A. Research on channels
Primary data£ºCollected through interviewers¡¯ on-the¨Cspot investigation
Secondary data£º
1¡¢ Enterprises¡¯ inside information(product, marketing, finance,
logistics, decision-making)
2¡¢Statistics released by governmental and financial organizations
3¡¢Published periodicals, literatures, newspapers, books and
name list of commercial and industrial enterprises
4¡¢Published propaganda materials such as industry information
and product catalogs of competitors
5¡¢Intelligence network £¨Suppliers¡¢partners ¡¢sales person¡¢relevant
enterprises and individual £© B.
Methodology Competition environment analysis
SWOT analysis
Marketing mix analysis
Analysis of variance
Hypothesis test
Business operation monitoring survery
Questionnaire survey
Central location test
Telephone interviewing
3¡¢ Data source
The data source of competitor survey comes from the following
areas:
a. Published information of competitor
b. Address or interview of the key person of the competitor
c. Relevant authorities
d. National bureau of statistics of China , Taxation bureau,
Bureau of Industry and Commerce
e. Experts of the industry
f. Confidential research of competitors
g. Data of regular surveys
h. Data of sampling surveys
i. Enterprise interview
|
