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Competition environment research
¡úMarketing strategy and channels |
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| Marketing
strategy and channels |
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1.Marketing strategy
1¡¢ Research objective Competition plays an important role in
business operation. As an old Chinese saying goes: ¡°Know the
enemy and know yourself; in a hundred battles, you will never
be defeated.¡± Because there is a fierce competition among enterprises
in the same industry , it is essential to learn how to keep
core competence through timely and effective observation of
competitors
2¡¢Research content Sales network and payment terms Total sales
volume Main sales areas and their sales volume Main clients
Annually advertising expenses
Advertisement media Annually promotion R&D of the products
R&D fund
2.Research channel
1¡¢Primary data£ºCollected through interviewers¡¯ on-the¨Cspot investigation
Secondary data£º
2¡¢ Industry information ,and published propaganda materials
such as competitors¡¯ product catalogs
3¡¢ Intelligence network
4¡¢Others |
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3.Channel research content
1¡¢Primary data£ºCollected through interviewers¡¯ on-the¨Cspot investigation
Secondary data£º
2¡¢ Industry information ,and published propaganda materials
such as competitors¡¯ product catalogs
3¡¢ Intelligence network
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