¡€Types of interview
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¡€Description
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Door-to-Door |
Interviewer interviews consumer in consumer's home.
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Executive Interview |
Interview industrial product user (e.g., engineer, architect, doctor, executive) or decision maker at a place of business regarding industrial product.
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Mall Intercept |
Consumers are interviewed in shopping mall or other high-traffic location. Interviews may be done in public areas of the mall or the respondent may be taken to a private test area.
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Central Location |
Usually, respondents are recruited to come to a central location, or recruited from mall traffic to a nearby office to conduct interview.
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Focus Group |
Focus groups, a qualitative market research method, are often used as a prelude to quantitative market studies, customer online surveys, phone surveys, and other quantitative market research. Focus group research is applicable to both B2B research, and consumer research.
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On line surveys |
Build and run surveys on the web.
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Central Location Telephone
Interviewing |
Interviewers make calls from a centrally located marketing research facility to research facility to reach and interview respondents.
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Computer-assisted Telephone
Interviewing (CATI) |
Central location telephone interviewing in which the interviewer enters answers directly into a computer.
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